"Scarcity is what drives economics, and when you have people distributing products for free it creates this huge supply which will drive prices lower, so it's in their best interests to keep their products scarce." - Zoe
This is what happened at the turn of the 20th century in 1900. People were working in factories to produce stuff that people bought to improve their livelihoods. Machinery was getting more and more efficient at that time meaning that people would have to work less and less hours to meet the demand for products by consumers. Business owners saw this as a bad thing as that would mean they would loose power. Introducing the Gospel Of Consumption. Techniques have been used to create new needs in consumers causing more and more products to be made thus keeping business leaders in power.
Their tool of choice? Advertising.
A wise man once said "advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. "